When Volkswagen launched the new Touareg it combined the very latest technology, design and innovation in one all-conquering SUV. We were asked by VW to give readers of The Times a visually arresting campaign that evoked the inspirational experience you get from driving it.
Our response: a visionary six-page translucent wrap,
We created a six-page translucent cover wrap of Saturday Times Weekend. The wrap espoused a bold vision concept that mirrored the Volkswagen Touareg’s Innovision Cockpit (with head-up display for better driver safety) and Night Vision capabilities.
We commissioned hand lettering artist Oli Frappe to craft an impactful quote on the front and back of our outer translucent cover. Turn the page and the quote reveals a bespoke CGI image of the car.
On a second, inner translucent spread we produced two inspirational quotes in one. Lift the translucent to reveal a simple truth:It takes real vision to see things differently.
Credits: Creative Director - Sachini Imbuldeniya, Art Direction - Chris Agius-Burke, Illustrator - Oli Frappe, BTS Video - Ruben Alvarado
