As part of a wider campaign with IBM, they wanted us to showcase how their latest technology with 5G, AI and more, is changing the way people consume sport.
Technology is changing every facet of sport, from how it is played and refereed to the way we watch it. And fans are coming on board: an IBM survey of 2,000 sports lovers found that one in five want more money spent on technology that analyses the performance of players and athletes.
Fans who want to relive the highlights from yesterday's Premier League action can now do so in a way that viewers have never experienced before. The latest technology allows you to immerse yourself at the centre of the action, shoulder to shoulder with your favourite players. Not only does this mean you will enjoy a more visceral viewing experience, you’ll also better understand the players’ choices and match strategy.
We commissioned CGI artist Bose Collins and illustrator Francesco Bongiorni to reflect this in a print and digital campaign that ran across The Times.
Credits: Creative Direction - Sachini Imbuldeniya, Art Direction - Chris Agius-Burke, CGI - Bose Collins, Illustrator - Francesco Bongiorni
