Luxury retailer Harrods approached us with a brief to showcase six hero beauty products that help replenish and protect the skin during the change in seasons.
The challenge was to find a link between the six skin saviours, come up with an innovative concept and execute it in a way that reflected the Harrods brand.
Focusing on the products’ natural ingredients to give the campaign a fresh and organic feel, we enlisted the help of food stylist and paper artist Seiko Hatfield.
She created an elaborate sculpture from real fruit and handmade paper flowers. The result is a combination of oranges, clementines, apricots, lemons and blackcurrants intertwined with bespoke dog rose flowers, rose hips and canola.
“The intricate matrix of fruit and flowers provided a base to house the six products, giving them equal presence on the page, while highlighting their nature-derived ingredients,”
The still life was shot by photographer Arthur Woodcroft on a rich golden background to create a warm, autumnal glow, and was published in The Sunday Times Style magazine.
The challenge was to find a link between the six skin saviours, come up with an innovative concept and execute it in a way that reflected the Harrods brand.
Focusing on the products’ natural ingredients to give the campaign a fresh and organic feel, we enlisted the help of food stylist and paper artist Seiko Hatfield.
She created an elaborate sculpture from real fruit and handmade paper flowers. The result is a combination of oranges, clementines, apricots, lemons and blackcurrants intertwined with bespoke dog rose flowers, rose hips and canola.
“The intricate matrix of fruit and flowers provided a base to house the six products, giving them equal presence on the page, while highlighting their nature-derived ingredients,”
The still life was shot by photographer Arthur Woodcroft on a rich golden background to create a warm, autumnal glow, and was published in The Sunday Times Style magazine.
Credits: Creative Direction - Sachini Imbuldeniya, Photographer - Arthur Woodcroft, Food Stylist and Set Build - Seiko Hatfield, Project Manager - Georgie Harwood, Creative Lead - Emma Bower, Director of Photography - Matt Glynn