When every minute counts, you need to assemble a beauty arsenal of hard-working products (think quick, easy and, ideally, double duty). We partnered with Clarins - long a favourite of enviably effortless women – to help promote the staples you need to look your best without the hard work. Better still, as their “1-minute wonder” status implies, each one takes 60 seconds or less to apply. We commissioned photography studio We Are Wilma to shoot these six beauty must-haves in an hourglass filled with indulgent red sand. Wether working on their own or as part of a routine, these little helpers suit every skin type and are filled with nourishing ingredients.
This campaign featured in The Sunday Times Style Magazine.
Credits: Creative Direction - Sachini Imbuldeniya, Creative Lead - Emma Bower, Director of Photography - Matt Glynn