As part of a cross-platform campaign to celebrate 100 years of British Airways, we created an 8 page ‘pull out and keep’ supplement that explored the enduring musical relationship between the UK and the US. From a new generation of country musicians, to the ‘special relationship’ formed on the dance floors of clubs in both countries, the supplement celebrated the music that has brought the US and UK together for decades.
We commissioned CGI artist Ben Fearnley to create an American blues musician and a British rock star from the reel of a single cassette tape, highlighting this shared ‘One Vision’ and showcasing how despite being on opposite sides of the Atlantic, the UK and US have influenced each other throughout music history.
This artwork cover wrapped the Saturday Review section of The Times.
Credits: Creative Direction - Sachini Imbuldeniya, CGI - Ben Fearnley
