As part of a year long campaign to celebrate British Airways’ 100th birthday, we curated a list of ten exceptional British individuals to add to their list of 100 Modern Britons.
One of those individuals was fashion designer Matty Bovan who is hailed by international critics as “fashion’s great bright hope”.
One of those individuals was fashion designer Matty Bovan who is hailed by international critics as “fashion’s great bright hope”.
Inspired by his childhood passion for knitting combined with his love of sci-fi, Bovan arrived to our shoot location dressed in one of his signature Edwardian-style shirts, along with neon-pink skirt, orange neoprene boots and knee-length Argyle-patterned socks.
We decided to shoot in the historic Burton Agnes Hall to encompass his love for the British heritage and watched him clamber onto a giant oak dining table in order to adopt the perfect pose. The 17th-century setting provided the perfect backdrop for Bovan’s complex, unpredictable aesthetic, which is shaking up the British fashion scene right now with its joyful rebelliousness.
The shoot ran as a digital article on the Wall Street Journal website as part of a wider campaign in partnership with British Airways and The Sunday Times.
Credits: Creative Director - Sachin Imbuldeniya, Senior Picture Editor - Steve Peck, Photography - Sebastian Nevols
