As part of a year long campaign to celebrate British Airways’ 100th birthday, we curated a list of ten exceptional British individuals to add to their list of 100 Modern Britons.
One of those individuals was Olympic gold medalist Amy Williams, who was not only the first British athlete to win gold in an individual event at the Winter Olympics in 30 years – she was also the first British woman to do so in more than half a century.
We knew Amy was heavily pregnant at the time of shooting, and so decided to focus on the fact that she was not only a gold medalist, but also a mother and the official athlete mentor to the latest talent squad. We wanted the image to speak to ‘Team GB: The next generation’. This amplified British Airways’ commitment to ensuring the brand didn’t rest on its past successes of the last 100 years – it was focused on making sure the next 100 were even better.
We commissioned photographer David Ellis, whose skills with stylistic gel lighting enabled us to create a series of powerful portraits of Amy - the hero having a bold and striking shadow behind her showcasing the contrast between sportswoman and mother.
At a difficult time in British Airways’ history Amy provided a powerful symbol of rebirth for the brand, as well as amplifying values of strength, focus and care.
These images ran in The Times as part of a co-branded campaign with The Wall Street Journal and British Airways on the 15th June 2019.
One of those individuals was Olympic gold medalist Amy Williams, who was not only the first British athlete to win gold in an individual event at the Winter Olympics in 30 years – she was also the first British woman to do so in more than half a century.
We knew Amy was heavily pregnant at the time of shooting, and so decided to focus on the fact that she was not only a gold medalist, but also a mother and the official athlete mentor to the latest talent squad. We wanted the image to speak to ‘Team GB: The next generation’. This amplified British Airways’ commitment to ensuring the brand didn’t rest on its past successes of the last 100 years – it was focused on making sure the next 100 were even better.
We commissioned photographer David Ellis, whose skills with stylistic gel lighting enabled us to create a series of powerful portraits of Amy - the hero having a bold and striking shadow behind her showcasing the contrast between sportswoman and mother.
At a difficult time in British Airways’ history Amy provided a powerful symbol of rebirth for the brand, as well as amplifying values of strength, focus and care.
These images ran in The Times as part of a co-branded campaign with The Wall Street Journal and British Airways on the 15th June 2019.
Credits: Creative Direction - Sachini Imbuldeniya, Senior Picture Editor - Steve Peck, Photographer - David Ellis, Styling - Sasha Barrie, Hair and Make Up - Bethan Owens, Senior Creative Lead - Lucy Bulmer
